Adele and I had a wonderful shopping trip on Monday to Chiltern Street in London. We had an appointment with Johanna Hehir and her daughter Fianna to look at her new collection called Mae. We instantly fell in love with her amazing dresses and felt that they were just perfect for our bridal boutique in Oxfordshire. It was so easy to choose our collection and within two hours we had become Johanna's only stockist in Oxfordshire! We will see her dresses arriving in about 12 weeks and we just can't wait. Here is a bit about Johanna and an insight to her designs and thoughts behind her collections.
We will be putting images on our site very soon but in the meantime if you would like to book an appointment please call us 01844 214190.
British born Johanna Hehir (pronounced Hair) has established herself over the past ten years as one of London's leading bridal designers. Her signature style is clean, unfussy, classic cuts with romantic detailing utilising the best quality European silks and laces.
Johanna is recognised as one of the UK's most innovative and talented designers. Her collections reflect the ever changing nature of the bridal market and the varied tastes and venues of today's brides. In addition to having a wide range of styles, Johanna also has that unusual ability to update classic styles in such a way, as to give them that touch of modernity that instantly appeals to contemporary brides.
Ever since she was a little girl, my daughter has inspired me with her sense of style. She grew up immersed in the fashion industry, she would play behind the senses in my workroom and was known to suggest styles for customers in my first store when she was only three years old.
Since she joined my team two years ago, I’ve been dreaming of designing a second label that combined her very individual style with my own for a new and exciting collection of dresses.
Finally, after much planning/designing/making the collection MAE by Johanna Hehir was born! Naming the collection was far simpler than we thought it would be. When my daughter suggested we use Mae (my second name), I knew it was a name that perfectly suited the type of girl who we envision wearing any one of the dresses from this collection.
The range is filled with contemporary dresses, for the modern bride looking for a simple, yet flattering cut. We’ve used soft georgette, silk crepe and gorgeous vintage laces. If i had to describe the collection in three words, they would be – fresh, feminine and elegant.